Nestlé Purina to buy leading pet adoption website Petfinder
|Photo by Tc Morgan Foter.com CC BY NC SA|
June 9, 2013- he popular pet adoption website Petfinder- owned by Discovery Communications LLC of Silver Spring, Md. - is to be purchased by Nestlé Purina PetCare Co. Although the price of the website has not been disclosed to the public the transaction was announced today and the deal is expected to be completed sometime in July. The change is taking place because Discovery Communications LLC is focusing mainly on non-fiction media but the company will continue to support the website through the Petfinder Foundation and advertising with Nestlé Purina PetCare Co.